Overcoming Fears by Pushing Yourself Out of Your Comfort Zone

I think most photographers can relate to me when I say that raising your prices has to be one of the scariest decisions that we make as photographers. I spent 10 years spinning my wheels in this business, before I over-came my fears and started running a profitable business. Did you know that 85% of photographers fail and 60% of them fail in the first year? I almost quit, in fact I did take a break for about 5 years, but I decided to give it one last go. I decided that if I was going to continue with my photography career that I had to be profitable. Who is with me?

With that in mind I decided to put my energy into the business side of photography. My photography skills were still not where I wanted them to be. Do we ever reach that perfection that we aim for, as artists? I decided that I was going to push forward anyways. One of my first challenges, was to stop comparing myself to the other photographers in my area! I still find myself taking that occasional peek and every time I do, I end up feeling frustrated with my own progress. This is not contributing to my growth nor is it contributing to yours! So, stop comparing yourself!

The next step was to join some local networking groups. Terrifying, I know! I can remember how my knees were shaking at that first event. It has been 3 years since I joined my first networking group and I still get nervous. Guess what? So does everyone else at these events! Remembering that, helps me push myself out of my comfort zone, so that continue to show up for the events, even when I desperately want to talk myself out of it.

I decided to continue challenging myself by taking the Certified Professional Photographer exam. Again, I was nervous and unsure but I put a date on the calendar and I made it happen. Imagine all the feels when I passed and I was able to hang my certification up in my studio!

Once I had my certification I decided to work on my mindset. How could I possibly raise my prices to be profitable. I once seen a talented photographer in my area, was charging $15 for a mini session with 40 images included! How could I compete with that??? The reality is, I didn’t. Guess who is no longer a photographer? Determining what YOUR costs are and letting go of the fear of charging 1000+ for a session is scary but necessary! During the pandemic I decided to go all in and I raised my pricing drastically. It was the first year that I was able to make a profit of $45,000. Keep in mind I didn’t work from March to November because of the pandemic!

The other big change I made that year was to switch to an In Person Sales (IPS) model. Again, very scary! What do you say? What if they question your pricing? What if they don’t think you are good enough? What if they just want the digitals? What if I sound salesy, I am not a sales person? All of those thoughts went through my head and caused me to put off IPS for many years. I learned really quickly that I love IPS and so do my clients!!! When I ask them what their favorite part of the experience is they almost always mention how much they loved coming back to see their images. Sometimes we base our decisions out of fear and not reality.

My next big jump was to hire a full-time assistant. Being responsible for another person’s salary is one of the scariest things I have ever decided to do. But I took a leap of faith and hired my daughter full-time. It has been wonderful having someone to help me with all my marketing, editing, styling clients during a shoot and so much more. I can now stop working at 4:00 everyday! No more staring at the computer until 2am.

I will continue to challenge myself, and you should too, because growth comes from taking risks and facing your fears! Not everything will work out but you will learn from it. My next big step is going to be to speak at Imaging. After teaching two PPA workshops, I realized that I really like teaching. So, keep an eye out for me on the list of speakers at Imaging USA!

Now get out there and challenge yourself and put those fears behind you! Who is with me?

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.

Why Instafollow HQ Is One of the Top-Rated Instagram Tools?

As we all know, Instagram is the most trendy & entertaining media platform for the modern generation.

It’s mobile-friendly, easy to navigate and it allows users to amass a large following rather quickly.

Be it a business, brand or personal, Instagram is loved by all!

Attractive Images are posted with hashtags and captions to provide additional information.

With over 1 billion monthly active users, Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.

With this data don’t you think you should stay on the top by adapting one of best business Instagram tools?

Let’s dive deep and check out what benefit you can get with the best Instagram management tool – InstafollowHQ

Helps in Capturing your Audience’s Attention

Instafollow HQ has got powerful planning and simply stunning editing tools that create an eye-catching Instagram feed.

Instafollow HQ creates your feed with detailed Perfection

Instafollow HQ creates and maintains your feed simply amazing that helps grow your potential audience and increase your influence.

Develops an Appealing Account

InstafollowHQ has special editing tools that keep your account look elegant.

By maintaining attention capturing look for your business/brand, it indicates you are a true professional.

Increases Your Network

Whether it is to Tag right people or products in order to get more likes, comments, and followers, instafollow HQ- does it all.

It also adds location to your posts so your right customer can reach to your destination.

Creates Creative Content

We all know “Content is King”.So how Instafollow HQ can miss adopting this marketing strategy?

Instafollow HQ not only creates great content but also Schedules and post photos, videos and compelling stories directly to your Instagram account so you can build a dynamic feed that engages your potential audience.

Be it personal brands, businesses, and agencies, instafollow HQ is loved by everyone!

So what are your thoughts?

Schedule your Instagram posts like never before only with one of the best social media management tools – Instafollow HQ.

Don’t wait! Don’t hesitate! Yeah! Because it’s time to grow your business.

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InstaFollowHQ is the best digital toolkit for every businesses and brand.

It delivers real Followers, Activity, and Likes to your Instagram account 24/7 and engages with new potential customers and followers generating new leads.